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| Category | Sans-serif |
|---|---|
| Classification | Geometric sans-serif |
| Designer(s) | Christian Schwartz |
| Foundry | House Industries |
| Date released | 2002 |
Neutraface is a geometric sans-seriftypeface designed by Christian Schwartz for House Industries, an American digital type foundry.[1][2] It was influenced by the work of architect Richard Neutra and was developed with the assistance of Neutra's son and former partner, Dion Neutra.
Design[edit]
Neutraface was designed by Christian Schwartz over the period of a year with assistance in art direction from Ken Barber and Andy Cruz.[3][4] It was the result of a project started by Schwartz to design 'the most typographically complete geometric sans serif family ever',[3] based on Richard Neutra's principles of architecture and design.[5] The Neutraface alphabet was developed through consultation with Neutra's son and former partner, Dion Neutra, and with reference to the signs on the buildings designed by Neutra.[5] Since there were limited samples of Neutra's signage and no lowercase, much of the design was Schwartz's invention. The lowercase was influenced by Avenir, Futura, Nobel and Tempo.[3][1]
Although Neutraface was conceived as a display and headline typeface, Neutraface Text was created to complement Neutraface Display. Neutraface Text has a larger x-height than its display counterpart and increased stroke contrast.[5]
Styles[edit]
Neutraface Slab Font
Neutraface was originally released with Display and Text styles. Additional weights have been released.
- Neutraface Condensed is an adaptation of Neutraface with a condensed width that Schwartz began to develop as soon as he and his colleagues realized how popular the original series was. It was released by House Industries in 2004.[7]
- Neutraface No. 2 is a revision of Neutraface made by Schwartz in response to what he perceived to be a demand for a 'more 'normal' Neutraface'. It is described by Schwartz as a 'director's cut' of the original typeface, with the main change being its raised crossbars, reducing the eccentricity of the design and increasing its suitability for body text. Neutraface No. 2 was released by House Industries in 2007.[8] The family also included an inline face.[9]
- Neutraface Slab is a derivative of Neutraface in a slab serif style, following the style of geometric slab-serif popular in the interwar period. The concept originated as a joke but when Schwartz proposed the idea to House Industries, they convinced him to follow through with the concept. The development of Neutraface Slab by Schwartz, Kai Bernau and Susana Carvalho began in 2005 and it was released by House Industries in 2009 in both text and display weights.[10][11]
Usage[edit]
Neutraface is very widely used, and Schwartz has commented, 'I can't leave my apartment without running into an ad for a new condo development using it, or a restaurant, or a new cookbook.'[8][12] Some examples of the usage of Neutraface are in the signage for the New York CityShake Shack chain,[13] book covers for Taschen's Movie Icons series,[14] advertising material for Wendy's fast food restaurants, and posters for movies. For example, It was used for the title of the 2005 remake of House of Wax,[15] and 2008 film Quantum of Solace.[16] Neutraface was also used in both the intro and outro of the 2005 film Robots.
Neutraface was also the subject of a parody video of Lady Gaga's song 'Poker Face' on YouTube, titled 'Neutra Face: An Ode On A Typeface'.[17]
Asked why Neutraface became popular, Schwartz commented 'I guess it was just normal enough and just different enough...a House font that you could buy and your boss would let you use. There’s only so much you could do with the Rat Fink fonts.'[18]
References[edit]
- ^ abColes, Stephen. 'Neutraface: Functional Novelty'. Typographica (archived). Archived from the original on 14 October 2007. Retrieved 8 December 2017.CS1 maint: bot: original URL status unknown (link)
- ^Klara, Robert. 'House Industries' Fonts Have Added Style, Swagger and Strangeness to What We Buy for 2 Decades'. Adweek. Retrieved 8 December 2017.
- ^ abcSchwartz, Christian. 'Neutraface'. www.christianschwartz.com. Retrieved October 2, 2011.CS1 maint: discouraged parameter (link)
- ^Berry, John D. (2006). Dot-font: Talking About Fonts (1st ed.). New York: Mark Batty Publisher. pp. 117–121. ISBN0-9772827-0-8.
- ^ abc'The Neutra Legacy'. House Industries. Retrieved October 2, 2011.
- ^'Neutraface Slab Blocks'. House Industries. Retrieved 8 September 2020.
- ^Schwartz, Christian. 'Neutraface Condensed'. www.christianschwartz.com. Retrieved October 2, 2011.CS1 maint: discouraged parameter (link)
- ^ abSchwartz, Christian. 'Neutraface No. 2'. www.christianschwartz.com. Retrieved October 2, 2011.CS1 maint: discouraged parameter (link)
- ^Coles, Stephen. 'Farewell Futura, Hello Neutraface No. 2'. Typographica. Retrieved 17 November 2017.
- ^Schwartz, Christian. 'Neutraface Slab'. www.christianschwartz.com. Retrieved October 2, 2011.CS1 maint: discouraged parameter (link)
- ^'Neutraface Slab'. House Industries. Retrieved October 2, 2011.
- ^Makalintal, Bettina. 'A Deep Dive Into the 'Gentrification Font''. Vice. Retrieved 13 September 2020.
- ^'Sightings: Shake Shack'. House Industries. Retrieved October 2, 2011.
- ^'Sightings: McQueen'. House Industries. Retrieved October 2, 2011.
- ^'House of Wax(2005)'. May 6, 2005. Retrieved April 2, 2020.
- ^Korwin, Josh (March 25, 2009). 'Neutraface is the new Helvetica'. threestepsahead.com. Retrieved October 2, 2011.
- ^Abramson, Dan (December 9, 2009). 'Neutra Face: Font Fanatics Do 'Poker Face''. The Huffington Post. Retrieved October 2, 2011.
- ^Palmieri, Chris. 'Christian Schwartz on Type Design'. Tokyo Art Beat. Retrieved 8 September 2020.
External links[edit]
- Neutraface at House Industries
Private company Industry Engineering Simulation Software Founded 1992 Headquarters United Kingdom Products Flowmaster ® (now sold as FloMASTER) Mentor Graphics Corporation Website www.mentor.com/FloMASTER Flowmaster Ltd. Was a leading British Engineering Simulation Software company based in Towcester, UK.
Neutraface Slab Font Free
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Its flagship 1D product, also named ‘Flowmaster’, was first released commercially in 1987 although initial versions went back to the early 1980s having originated from BHRA, the not-for-profit British Hydromechanics Research Association, later to become the BHR Group. Flowmaster 1D thermo-fluid systems simulation software employed a matrix type solver and was the first tool of its type onto the market. It was initially sold and marketed by Amazon Computers Ltd based in Milton Keynes, UK. The software covered many different industries such as, marine, &, process, and. Flowmaster software itself was based on extensive experimental validation data from ’s internationally respected scientific textbook, ‘’, first published in 1978. A company called Flowmaster International (that later became Flowmaster Ltd) was created in 1992 when Richard Tickle was appointed CEO. During the next ten years Flowmaster experienced significant growth opening international sales offices near Frankfurt, Germany and Chicago, USA.
Richard was followed as CEO by Alan Berry who led the company up to its acquisition in 2012 by Mentor Graphics Corporation where it became part of Mentor’s Mechanical Analysis Division. The Flowmaster product has subsequently been renamed as FloMASTER by Mentor Graphics in 2016 for its V8 release. Evolution of User Interfaces for Flowmaster/FloMASTER: V0, V1, V3, V5, V7 & V8 (1984-2017) Development work first commenced on a commercial computer code that would become ‘Flowmaster’ in the period between 1980 and 1984 based on the extensive BHRA research data from ’s ‘Internal Flow Systems’ for pipework and ducting. Flowmaster V1.0 was subsequently released commercially in 1987. It was the first general purpose 1D CFD flow solver, having ‘pick and drop’ components and an interactive user interface with “joystick” control; all innovations for their time. Its first customer was. Redsnow For Windows Xp more.
Neutraface Slab
